RankHawks • SEO Case Study

How Rank Hawks helped Shreveport Eye Specialists grow online visibility & patient leads

Shreveport Eye Specialists, led by Dr. Russ Van Norman (18+ years of medical experience), provides advanced vision care—specializing in Cataracts, Glaucoma, and LASIK with the latest laser correction techniques for patients across the Shreveport/Bossier area.

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Industry

Healthcare • Ophthalmology

Location

Shreveport / Bossier, Louisiana

Focus

Local SEO, Medical SEO, Technical SEO, E-E-A-T, AI Visibility

Lead Physician

Dr. Russ Van Norman

Problem

Despite excellent care and strong community trust, SES struggled with:

Low organic visibility for key treatments like LASIK, Cataracts, and Glaucoma
Limited local presence in Google Maps and directories
Few new patient leads coming through the website
Weak E-E-A-T signals (Expertise, Experience, Authority, Trust) online

Solution

Rank Hawks designed a medical-focused SEO growth plan. We:

Performed a website & technical SEO audit to fix errors and improve site speed
Optimized content around Cataracts, Glaucoma & LASIK to highlight expertise
Enhanced E-E-A-T with bios, trust signals, and structured data
Improved local SEO with optimized Google Business Profile & directory listings
Increased AI search presence (visibility in platforms like ChatGPT and Gemini)

Results

+68% increase in organic traffic
+42% growth in organic keyword rankings
+47% rise in organic traffic value
60%+ more patient leads from Local SEO
Improved brand visibility across Google and AI platforms

Within months, SES saw measurable growth across search and AI discovery surfaces.

Search Performance Lift

Google Search Console indicates consistent gains after technical fixes, content targeting, and local optimization.

+68%

Organic Traffic

+42%

Keyword Rankings

+47%

Traffic Value

Google Search Console Performance — Shreveport Eye Specialists — Google Search Console — performance trend post-implementation.

AI citation signals and backlink improvements increased discoverability in ChatGPT & Gemini.

Built for AI Discovery

We model entities (doctor, clinic, procedures, geo) using structured data and reputable citations, so AI systems can reliably understand SES’s services and expertise.

Entity-focused schema & medical service markup
Reputation & citation cleanup across healthcare directories
Author/doctor pages, credentials, and patient reviews supporting E-E-A-T

Result: We knew results would take time, as Google needs to reprocess large site changes. After the next core update, the improvements became clear, and the site started seeing strong growth in performance.

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