RankHawks • Case Study

Austin ENT & Allergy — From Low Visibility to Measurable Growth

A quick look at how Rank Hawks delivers results for real businesses. Austin ENT & Allergy is dedicated to helping patients feel their best. With advanced treatments and a patient-first approach, they provide comprehensive care for families across Austin.

Industry
Healthcare • ENT & Allergy
Location
Austin, Texas
Services
Local SEO, Technical SEO, E-E-A-T, AI Visibility
Website

Problem

  • Low organic traffic
  • Poor local visibility
  • Very few leads coming in

The site lacked clear E-E-A-T signals, contained technical SEO issues, and wasn’t optimized for AI discovery on platforms like ChatGPT and Gemini.

Solution

Our team designed a complete SEO strategy using professional tools and a focused action plan. We:

  • Improved site friendliness and usability
  • Strengthened E-E-A-T (Expertise, Experience, Authority, Trust)
  • Fixed technical SEO issues
  • Optimized local listings and directories
  • Enhanced visibility on AI platforms (ChatGPT, Gemini, etc.)

Results

  • +60% increase in organic traffic
  • +41.3% growth in organic rankings
  • +41.3% increase in organic traffic value
  • +70% boost in revenue & leads from Local SEO

Within months, Austin ENT & Allergy saw measurable, sustainable growth across local search and AI surfaces.

Search Performance Lift

Google Search Console data shows consistent growth in clicks and impressions after launch of our technical fixes, content architecture, and local optimization.

+60%
Organic Traffic
+41.3%
Organic Rankings
+70%
Revenue & Leads
Google Search Console Performance — Austin ENT & Allergy
Google Search Console — performance trend post-implementation.
AI Citations & Backlink Profile — Austin ENT & Allergy
AI citation signals and backlink profile improvements supported visibility in ChatGPT and Gemini.

Built for AI Discovery

Beyond search, we optimize structured data, entity relationships, and trustworthy citations. That improves how AI systems understand the practice’s services, locations, and expertise—driving discovery in conversational assistants.

  • Entity-first schema & medical-service markup
  • Reputation & citation cleanup across healthcare directories
  • Author pages, credentials, and review signals for E-E-A-T

Want results like these?

Let’s map a simple plan to improve local rankings, AI visibility, and conversions for your practice.

Get a Free Strategy Session

Note on timing: We knew results would take time, as Google needs to reprocess large site changes. After the next core update, the improvements became clear, and the site started seeing strong growth in performance.