AMS Ducati Dallas
A quick view of industry projects solved by the awesome team at Rank Hawks.
Problem
The website had too much content, weak trust signals (E-E-A-T), and a poor site structure. With over 2 million pages and keyword combinations, the site was overloaded—making it hard for Google to understand its authority.
Solution
- Performed site analysis to identify strengths and E-E-A-T gaps
- Cleaned & merged content: migrations, redirects, duplicate removals — 13,000+ URLs fixed
- Reviewed and improved content to demonstrate expertise, authority & trust
- Used data & professional SEO tools to uncover deeper insights
- Reworked information architecture to show clear topic coverage
- Reduced from 2M+ URLs to 193,000 for focused crawling & indexing
Impact
- +70% increase in organic traffic
- +41.3% growth in organic rankings
- +41.3% jump in organic traffic value
Cleanup and consolidation positioned the site as more authoritative and crawl-efficient.
Search Performance Lift
Google Search Console showed consistent improvement after the large-scale cleanup and IA restructuring, with faster discovery of priority pages and stronger ranking signals.
Result: We knew results would take time, as Google needs to reprocess large site changes. After the next core update, the improvements became clear, and the site started seeing strong growth in performance.
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